About

Our Story

Amidst the decline of farmland in rural Japan, our company entered the local agricultural industry driven by the president’s strong desire to preserve the beautiful rural landscape.

As our agricultural business expanded, one day, the president saw a TV commercial featuring children with wheat allergies happily eating rice flour bread made from Japanese rice flour. This inspired him to take one step forward: “Let’s create a rice flour bread that is completely free of wheat, so these children can eat safely and with peace of mind!”—thus marking the beginning of our rice flour production.

Determined to produce the highest quality and truly unique rice flour, we underwent rigorous testing and ultimately achieved the world's highest standard of Non-Gluten Certification. Our bread is the first in the world to receive registration as a processed product using non-gluten rice flour, making it the very first officially registered bread of its kind.

Yanokuni Innocent Rice Flour is Made with the Wet Milling Method

Rice is much harder than wheat, which means it requires specialized equipment for milling. There are two primary methods for producing rice flour: wet milling and dry milling.

What is Wet Milling?

Wet milling involves soaking the rice in water to soften it before grinding. This process produces rice flour with uniform particle size, a fine texture, and minimal starch damage. As rice flour becomes more popular, more manufacturers are entering the market. Still, Yanokuni Innocent Rice Flour stands apart by committing to quality through the wet milling method, which requires more complex facilities and costs.

Jet Mill Technology

Wet milling involves soaking the rice in water to soften it before grinding. This process produces rice flour with uniform particle size, a fine texture, and minimal starch damage. As rice flour becomes more popular, more manufacturers are entering the market. Still, Yanokuni Innocent Rice Flour stands apart by committing to quality through the wet milling method, which requires more complex facilities and costs.

Wet Milling with Noana Water

For washing rice before milling, we use water purified by Noana®, NETIN Co., Ltd.’s original water filtration system. This system uses three types of activated carbon that removes lead and eight types of carefully selected ceramics to enhance tap water to taste as fresh and clean as natural spring water. Although Noana we use at the facility is a large commercial type, Noana originally was developed as a water purifier for household, and it is widely used in households across Japan.

In summary, a key feature of Yanokuni Innocent Rice Flour is that it’s made from carefully grown rice, washed with Noana-filtered water during the milling process.